We hope you enjoyed the twenty first day of the month, on this twenty first week of the 21st year of the twenty first century.

- Massachusetts Institute of Technology (MIT) (@MIT) May 22, 2021

We even posted it at 9 p.m. ET, the twenty-first hour of the day-and the feedback confirmed that didn't go unnoticed.

Pro tip: Create a course of the place you possibly can work nimbly in these situations. If you must go through a heavy evaluate process, you'll mostly likely miss the optimal time to post one of these content material.

2. Content that options your community’s rallying point

I remember catching an interview with Sarah Jessica Parker after the season finale of "Sex and the town," and she talked about how there was a fifth star of the collection-New York City itself. She was always there in the background.

Every model or group has a familiar feature that’s at all times in the background, one thing the neighborhood feels linked with and will rally round. There may be usually a nostalgic component to it. It could possibly be a figurehead, a mascot, a brand. At MIT, it’s the nice Dome. I often joke we might put up a dome a day in Instagram and it would do nicely every single time. The most participating posts place your rallying level in the current context.

The moment there was a blue moon over the nice Dome for instance:

Or if there occurs to be a group of canine that cease to take a photo in front of the great Dome:

Happy #NationalDogDay!

Photo: Steven Watson/ThePiedDogWalker on Instagram pic.twitter.com/NaCeMyFuMl

- Massachusetts Institute of Technology (MIT) (@MIT) August 26, 2021

It is also a seasonal image of your rallying point. Too much universities do a fantastic job of displaying their campuses in the course of the completely different seasons.

Summer is sublime, but #UWFall could also be the most glorious time to experience the great thing about the #UWMadison campus.

Enjoy some seasonal views preserved by UW photographers as the times develop shorter and the shadows longer. https://t.co/rOg9OmRMSH

- UW-Madison (@UWMadison) November 30, 2021

Pro tip: This is a good option to embrace consumer-generated content. It’s also a good idea to just put aside time in your schedule to go go to the location repeatedly, if it’s a physical place. If not, time to play around and get creative with your rally level.

3. Unpolished movies

I believe most of us have skilled success with unfiltered, unstylized pictures by now. But please don’t ignore the power of unplanned, unpolished, consumer-generated movies. Sometimes I feel the extra random and more genuine it's, the better.

This 30-second video of a robot fixing a Rubik’s Cube in 0.38 seconds was our greatest performing publish when it comes to engagements that month on both Twitter (with 18,four hundred views, 403 retweets and 699 likes) and Facebook (with more than 515,000 views and 47,000 reactions, feedback and shares). In our expertise, movies do not are likely to perform effectively for us on Twitter so this was a little bit of an anomaly.

A robot developed by @MITEECS students Ben Katz and Jared Di Carlo just solved a #RubiksCube in 0.38 seconds. You'll need to observe it again. https://t.co/W2r98n6iHL pic.twitter.com/KIF3Zk8FLs

- Massachusetts Institute of Technology (MIT) (@MIT) March 16, 2018

This 10-second video of a student’s mechanized mortarboard carried out very well for us on Instagram. Like Twitter, movies do not generally carry out nicely in our Instagram feed, tik tok buy views and feed movies are inclined to not garner many likes. Again, this video was an outlier for us with greater than 56,000 views and 8,000 likes.

Pro tip: Don’t cross up a video as a result of it’s actually short or not "professional."

4. Content that performs on your community’s sense of humor

There may be a lot of potential in tapping into your community’s sense of humor in your social content material. I feel sharing a snicker collectively really creates a sense of "they get me" amongst your followers.

We used this photograph of a pupil prank from 1997 and posted it in 2019. With more than 7,100 likes, it was one among our best performing ‘grams that 12 months.

A put up shared by MIT (@mit)

"Cat wizard" was a meme that originated with our college students and was being shared in a lot of digital areas. We grabbed it and shared it on our flagship social media channels.

Good luck with final exams, @MITstudents. The cat wizard is with you. pic.twitter.com/bKePqWivGM

- Massachusetts Institute of Technology (MIT) (@MIT) May 15, 2020

Pro tip: Humor is a robust communication instrument that brings individuals together. If individuals discover you through content that performs in your community’s sense of humor, chances are high they will feel a robust connection with your culture.

Crack the natural social code

As social media managers, these are the forms of content where we are able to get actually creative, present our unpolished sides, and have enjoyable. In abstract, capitalize on the moments when the present conversations intersects your brand or organization. Feature your rallying point usually and in the current. Don’t underestimate the power of person-generated videos. And remember, there is nothing that bonds a group greater than sharing a giggle.

Trying to good your social content material combine? Use this software to determine the very best content technique to your model and enterprise goals.

- Social Media Content- Social Media Strategy

Jenny Li Fowler

Jenny Li Fowler is the director of social media technique at MIT. She is accountable for creating and executing Institute-large social media initiatives and campaigns and she gives social media session and course for greater than 200 departments, labs and centers.

Read all articles by Jenny Li Fowler